The clever bit is the temptation to look. Most horror games want you staring straight at the monster, while here turning away can sometimes be the wiser move. It is a tiny interaction, yet it can push the story onto another track and gives the whole thing some replay value.
What starts as a child dealing with odd things at home gradually grows into a broader story with recurring characters and connected incidents. The full version is already unlocked, so the complete narrative and its choice-driven turns are available from the beginning.